Among the diverse population of San Francisco is a large percentage of Chinese people. Like in any other major city there is a "China Town" in San Francisco, but this little snippet of China in hilly San Francisco has a little more character. Laying near the financial district and close to North beach China Town rests in the narrowest streets of hilly San Francisco.
There is an obvious transition when walking from Downtown into China Town and I am not referring to the large gateway entrance and the sign the says "China Town". I am talking about the signage and the visual presentations of the two parts of the same street. In the regular Down Town shopping area you have very neat signs that are in English. The stores have a very specific and neat presentation in which the clothes and shoes are sold. The finishing of the walls and signs are very clean and bland in color. Lastly there are spacious streets where cars buses and cabs drive on in many directions comfortably.
Then you walk into China Town and the first thing you notice that indicates you are somewhere new is the language on the signs. Below the English letters on a sign are Mandrin characters translating the phrase. The other notifier is the color red, it is everywhere and it is a loud color that isn't as prominent in the Down Town area. Lastly, in the stores of the red town the inventory is displayed in a cluttered manner with everything piled on top of each other overwhelming you with its bold colors. typical this wouldn't be odd but when comparing it to the American display it stands out.
There are many signs that can help you know that you are somewhere new. It could be obvious like a street name or it could be in the form of architecture and color. Signs come in different forms but convey the same message.
There is an obvious transition when walking from Downtown into China Town and I am not referring to the large gateway entrance and the sign the says "China Town". I am talking about the signage and the visual presentations of the two parts of the same street. In the regular Down Town shopping area you have very neat signs that are in English. The stores have a very specific and neat presentation in which the clothes and shoes are sold. The finishing of the walls and signs are very clean and bland in color. Lastly there are spacious streets where cars buses and cabs drive on in many directions comfortably.
Then you walk into China Town and the first thing you notice that indicates you are somewhere new is the language on the signs. Below the English letters on a sign are Mandrin characters translating the phrase. The other notifier is the color red, it is everywhere and it is a loud color that isn't as prominent in the Down Town area. Lastly, in the stores of the red town the inventory is displayed in a cluttered manner with everything piled on top of each other overwhelming you with its bold colors. typical this wouldn't be odd but when comparing it to the American display it stands out.
There are many signs that can help you know that you are somewhere new. It could be obvious like a street name or it could be in the form of architecture and color. Signs come in different forms but convey the same message.
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